Customers are easily distracted and when a customer suddenly decides to take its business elsewhere, it can really impact your bottom lines and stall growth. Your best bet is to keep your customer interested in your company so that they don’t feel the need to go shopping.We all know that the cost of acquiring a new customer, far outweighs the cost of retaining your existing customers.The key to this is in customer engagement and communication.Keeping your customers up to date with regular communication and contact programs is imperative to build strong relationships. Very often business opportunities are lost just because the client is unaware of the vendors’ scope of services.
Here’s your checklist
- Do you send out your corporate newsletters to clients, partners, associates,and employees? E newsletters are the most cost-effective way to make sure that your contacts know of the new products or services and developments made by your company. And it doesn’t have to be dull, keep the content fresh and interesting so your customers really look forward to receiving the newsletter.
- Emailers and E greetings: Share good vibes with your clients by wishing them on festivals or even their birthdays. Emailers are also a great tool to inform or invite your customers to events etc. Have an annual emailer communication plan in place to ensure that this is regular practice.
- Participate in trade shows and events to engage with your customers.
- Deploy an annual customer contact programme depending on your budget.Having a pre decided customer contact strategy in place gives you ample time to plan and execute. Small things like sending out diaries/planners and calendars at the start of the year or movie tickets for their team, will go a long way in building loyalty. Print and Promo Works can help you come up with innovative ideas and also manage and execute the same for you.